/By James Fellon

Profile: Samir (Sam) Ayyash

Role: Founder & CEO of Petra Equipment and Petra Group — a major player in Australia’s commercial kitchen equipment and fit-out industry. https://www.petragroup.com.au/
Location: Based in Sydney, Australia.
Experience: Over 30 years in the hospitality, equipment manufacturing, and design sectors.
Website: Petra Equipment

🏗️ Business Highlights

🛠️ Petra Equipment (Est. 1988)

Supplies commercial kitchen equipment to restaurants, hotels, hospitals, schools, and defense facilities.
Offers end-to-end fit-out solutions including fabrication, equipment, and project design.
Revenue: Over AUD $33 million/year
Staff: ~63 employees (full-time and part-time)

🌏 Expansion & Diversification

Asian Galaxy Pty Ltd (1996)
- Export business to China (approx. 20 containers/month)
- Operated 9 restaurants in China
CK Cell Technologies / Endexome (2010)
- Biotech firm focused on stem cell–based regenerative medicine
- Company valuation: ~AUD $65 million
Food & Hospitality Ventures
- Co-owner in several restaurant franchises
- Partnered with Seagrass Hospitality Group (brands include Butcher and the Farmer, 6HEAD, Hunter & Barrel)
- Business footprint spans Australia, UAE, London, South Africa, Qatar, Kuwait
- Combined group revenue: ~AUD $250 million/year
- Employees: Over 1,500
Galaxy Mining (2021)
- Invested in mining and natural stone operations in Jordan
Entertainment Sector (1998)
- Founded a production company for Middle Eastern artists and events

🧠 Skills & Strengths

Business diversification across hospitality, exports, biotech, mining, and media
Large-scale project management (including government contracts like the Australian Defence Force)
Global entrepreneurship with operations in the Middle East, China, and Australia

🌟 Impact & Legacy

Samir Ayyash has grown from a local equipment supplier to a global entrepreneur with multi-industry influence. His ability to scale businesses, build international relationships, and explore emerging industries — like biotech and mining — shows both business foresight and a visionary mindset.

Next: https://azurburo.com/