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What is Google Adwords?

A brief introduction to Google Adwords

What is Google Adwords?

We should begin by explaining what Google Adwords is. This is a system of pay per click advertising which lets you make ads which are made using keywords and search phrases. This can be a very effective method of advertising which can drive much more web traffic to your site and get you highly targeted visitors who will have a high conversion rate.

Making an Adwords ad is very simple. There are a lot of tools offered by Google to help webmasters fine tune these ads for optimal performance. Ads can be placed on sites of the advertisers choosing or have them placed to the right of results on a Google search page. Ads which appear on websites are called placement specific ads. Ads placed on search result pages are called keyword targeted ads.

Placement specific ads can be paid for by either the number of views or pay per click. Keyword targeted ads are always billed based on the pay per click model. If you are unfamiliar with the term pay per click, this means that advertisers are only billed when their ad is clicked by a visitor.

Why use google Adwords.

With AdWords, you only pay when a user clicks on your advertisement. This is very cost effective for small businesses who are just getting started. You can control virtually all aspects of your PPC management from one place. At any time you can change keywords, text in ads, budgeted amounts, when your ads will appear, and which geographically located area you are targeting. You budget what you can afford to for your business on a regular basis. Most of Australian businesses will hire an Adwords Agency to look after their Google Adwords account.

Keywords are a key player with this marketing tool. Through efficient and thorough keyword research, you can attract new traffic to your web site. With the numerous reports and tools offered, you can fine tune your marketing to target specific types of customers. Targeting those people who will most likely already be interested in your services or products gets you closer to your next potential clients.

When someone clicks on your ads, they are automatically sent to your landing page where they can find out more about your business. You only pay when this happens. If no one clicks, then you don’t have to pay anything. This is cool for smaller businesses because it is workable into any budget program.

Different businesses have different approaches to their demographics. Some may want to advertise locally while others want to go global. With AdWords you can set up your geographical preferences for a 20-mile radius or a 20,000-mile radius, it’s up to you. You can direct people to a map on how to find your business or to a local information guide on Google.

Using AdWords, you can build up a customer base and boost more traffic to your site. Conversion rates then sales will rise as an effect of using this marketing tool. If you are looking to advertise locally, you can do that and still reach the world. When your keywords pop up in the searches, your advertisements are shown right beside the search or just above it.

You future customers can get to know you through your web site once you get them there. With Google AdWords, you are helping others get connected to your products which they are already interested in. You create your own advertisements with your specific keywords targeted towards your type of customer. There are many tools incorporated into the program to prepare for this.

Read more on Runescapemoney.euEverything you need to know about Google Adwords