Public relations: definition, targets and supports

In this article you will learn the basics of public relation and what its impact on our society.

Public relations or PR refers to all means of communication used by an institution (company, government, association, etc.). PR helps maintain a favorable image of this organization among the public. The target of the communication can be consumers, public authorities, distributors, unions, students, financial partners, etc.

The means commonly used by public relations are:

• press conferences;
• press releases;
• organization of debates;
• round tables;
• congress;
• activity report;
• participation in patronage or sponsorship;
• brochures;
• newsletters, etc.

Who are the public relations targets?

Public relations focuses on two categories of targets: internal and external. In the case of a company, for example, internal communication aims to strengthen team cohesion and establish a climate of trust between managers and employees.

The external targets are consumers and investors. Here, public relations aims to improve the company’s reputation through several interventions in traditional and social media. And technology will take a more important place in future of public relations services in Jakarta.

Public relations is characterized by a less commercial method of communication. The message is not necessarily intended to encourage purchasing as in traditional advertising or propaganda.

PR can take different forms. On the one hand, the company can support cultural or sporting events through sponsorship. On the other hand, it regularly informs the target audience through the periodic dissemination of information.